If you’ve ever been trampled by someone walking and texting,
then you probably know all-to-well how attached we have become to our
phones. Providing mobile access to a service is now expected from just
about every brand as we grow more and more reliant on these devices.
So it should come as no surprise that many people decide to interact with a brand’s customer referral program via their mobile device. In fact, RewardStream has found that the proportion of traffic to a referral site that comes from mobile can be over 80% for telecommunications companies! This has climbed rapidly from only 40% just one year ago.
Here is the typical Telecom site traffic breakdown today:
Despite the fact that these companies have built their businesses around empowering mobile users, Program Managers are still often surprised to see these small devices make up such a huge proportion of their program’s site traffic.
This is happening in our referral programs for a couple of reasons.
First, it is really common for people to share a recommendation via Word of Mouth – and this inevitably leads to checking out an offer or a referral on a mobile device. Mobile allows us to take immediate action.
Secondly, the mobile optimization of our programs eliminate a user’s perceived need to retreat to a desktop computer to navigate the program. Mobile optimization makes the experience fit the size of the screen. Because of this, sales staff can feel comfortable introducing a new customer to the program, which also gets their customer interacting with the device right away.
What does this mean for your referral program? Make sure your site is mobile optimized, and don’t be afraid to get people engaged with it on their device. The best referral programs will start with engagement at the sales level; follow it up with a presence on billing pages, the brand’s mobile site and apps; send a regular SMS advertising the referral offer; and even be a part of device engagement packages. It’s time to engage with the medium of choice for your target audience.
So it should come as no surprise that many people decide to interact with a brand’s customer referral program via their mobile device. In fact, RewardStream has found that the proportion of traffic to a referral site that comes from mobile can be over 80% for telecommunications companies! This has climbed rapidly from only 40% just one year ago.
Here is the typical Telecom site traffic breakdown today:
Despite the fact that these companies have built their businesses around empowering mobile users, Program Managers are still often surprised to see these small devices make up such a huge proportion of their program’s site traffic.
This is happening in our referral programs for a couple of reasons.
First, it is really common for people to share a recommendation via Word of Mouth – and this inevitably leads to checking out an offer or a referral on a mobile device. Mobile allows us to take immediate action.
Secondly, the mobile optimization of our programs eliminate a user’s perceived need to retreat to a desktop computer to navigate the program. Mobile optimization makes the experience fit the size of the screen. Because of this, sales staff can feel comfortable introducing a new customer to the program, which also gets their customer interacting with the device right away.
What does this mean for your referral program? Make sure your site is mobile optimized, and don’t be afraid to get people engaged with it on their device. The best referral programs will start with engagement at the sales level; follow it up with a presence on billing pages, the brand’s mobile site and apps; send a regular SMS advertising the referral offer; and even be a part of device engagement packages. It’s time to engage with the medium of choice for your target audience.
Nenhum comentário:
Postar um comentário